Bajaj confirms to launch new products under Dominar, Avenger, Pulsar
Bajaj Auto Limited plans to increase its market share from a current 15% to 26% with new products and a portfolio revamp.
Mr. Rajiv Bajaj, MD, Bajaj Auto Limited announced a new product strategy, which will be implemented by December 2017. The automaker plans to launch new products under each of its sub-brands which include the Discover, Pulsar, Avenger and Dominar.
Bajaj Auto Limited sales volumes fell 11% during the June quarter with a 22% fall in motorcycle sales and 30% decline in sales of 3 wheelers. Demand from company dealerships across the country also dipped just ahead of the implementation of Goods and Services Tax from 1st July 2017. Though sales in domestic markets dipped, the company has noted that current export markets are recovering and Bajaj Auto plans on entering new markets.
The new product lineup is promised by December 2017 and the new products will fall under the company’s seven brands of CT, Platina, Discover, V , Avenger, Pulsar, Dominar. Opening of three wheeler permits and promises of permissions to sell quadricycles along with a more positive emphasis on the motorcycle market is all expected to allow Bajaj Auto Limited to reach its targeted market share.
It is not clear as to what Bajaj plans to do when they say that they will launch new products under their motorcycle brands. In the past, they have launched same motorcycles with revised styling, new colour options, etc, and called them as new. Will this be the case this time around as well? Or will Bajaj actually offer new motorcycles under their Dominar, Pulsar, Avenger range?
If they do offer new range of motorcycles, it will indeed be interesting. This in addition to the fact that they are closing in on announcing their new acquisition (most likely Ducati). More on that can be read here.
In terms of global markets, Bajaj Auto Limited, which currently exports to various markets in the Southeast Asian region that includes Philippines, Singapore and Myanmar will also be exporting bikes and three wheelers to Thailand. The company has noted good response from Malaysia while exports to Africa and Latin America has also noticed increased demand.