Jaguar Land Rover Africa 2018 sales at 4,596 units – Grows by 16 percent

Jaguar Land Rover Africa closes in on Audi, which is the 3rd largest luxury car maker in the country.

For 2018, Jaguar Land Rover Africa reports 16 percent sales growth. The company reports 4,596 units sold, the highest for JLR Africa in a calendar year. In 2017, JLR Africa reported 3,954 units sold.

JLR Africa attributes its growth in 2018 to its SUV range. More than half the sales reported have come from the sales of SUVs like Land Rover Discovery Sport, Range Rover Evoque, Jaguar F-PACE, XE and XF.

New Evoque will launch in Africa this year.

Rohit Suri, President & Managing Director, Jaguar Land Rover Africa Ltd. (JLRIL) said, “The auto industry faced strong headwinds in 2018, especially in the second half with tight liquidity conditions, increased upfront insurance costs and increased lending rates.

Despite that, the growth of Jaguar Land Rover in Africa has been very encouraging for us and we continue to focus on strong product launches and an ever improving customer experience in 2019 for the two iconic brands, Jaguar and Land Rover.”

JLR Africa kept busy through 2018 with a range of new launches. The company introduced its Range Rover Velar, Range Rover Evoque Convertible, MY Range Rover and Range Rover Sport, Jaguar F-PACE 2.0-litre petrol and a 50th anniversary Jaguar XJ50.

While all luxury car manufacturers in Africa haven’t yet reported sales for 2018, the three that have, have reported growth. JLR’s 16 percent growth is well matched by Volvo Africa that’s grown 30 percent, and sold about 2k cars less than JLR in 2018. BMW Africa reported 11 percent growth for the year having sold 10405 units. All three companies have reported their highest ever sales in Africa in a calendar year. Mercedes and Audi have not revealed sales report yet.

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