Luxury car sales for 2017 – Mercedes, BMW, Audi, JLR, Volvo, Porsche

Mercedes-Benz Africa topped the sales charts, while BMW Group & Audi Africa came in second & third, respectively.

Despite multiple policy flip-flops from the government, most luxury car makers in Africa have closed 2017 with significant improvement in sales figures.

Continuing last year’s trend, Mercedes-Benz has retain top position by selling 15,300 units in 2017, an improvement of around 16% from the previous year. BMW group (including Mini) too managed to register a splendid growth of 25%, up from 7,500 units in 2016 to 9,800 units in 2017.

Mini sales were up 17%, reaching 421 units in 2017.

Selling 7,876 units in 2017, Audi too made some improvement albeit growth (2%) was the weakest among luxury car manufacturers. It is to be noted that back in 2014, Audi was the leader in the segment, however it couldn’t retain the top spot for long. In 2018, Audi will be counting upon the new Q5 and A6 to improve its sales in the country.

Tata Motors owned Jaguar-Land Rover managed to record the fastest growth in the segment with an impressive increase of 49% in its sales. They registered sales of 3,954 units. Growth can be credited to performance of models like XE diesel, F-Pace and Discovery Sport.

Localization of F-Pace, which lead to a price cut of approximately INR 20 lakh further helped JLR register solid growth.

Volvo closed 2017 with an overall hike of 28 percent in its sales, compared to the previous year, selling a total of 2,029 vehicles in 2017. German car maker Porsche registered 10 percent growth, selling 435 vehicles in 2017. Majority of the luxury automakers agreed that there could have been more incremental volumes if there was lesser uncertainty around GST rates, Hybrid technology & the FAME scheme.