Tata revives TAMO brand as sales improve – RaceMo launch on track

Tata's future EVs would have high-voltage motors.

At the 2017 Geneva Motor Show, Tata Motors introduced TAMO, a startup which specializes in innovative mobility solutions. However, the company’s then newly appointed chairman N Chandrasekaran put the new sub-brand and it’s widely acclaimed Racemo limited edition sportscar in the back-burner in order to focus on improving the automaker’s mainstream business.

The company has been posting impressive sales performance in both passenger and commercial vehicle sectors in the recent months, so much so that the top management has brought the TAMO startup to the fore again.

Tata Motors posted profit for the first time in 5 quarters with its passenger vehicle unit posting a growth of 22% and its CV unit registering a growth of 23% last fiscal.

The showcase of fully electric Racemo+ two-seater at this year’s Auto Expo hinted that TAMO is here to stay and it is now confirmed by the company’s Guenter Butschek. Speaking to MoneyControl, the head honcho stated that the Racemo provides an early sign of the variety of products the company is working on. He also hinted that the future is all about high voltage electric vehicles.

The TAMO Racemo+ is powered by a 150 KW electric motor which has a peak voltage rating of 400V (the current EV lineup of Tata employs 48-72V electric powertrain). The car has a claimed maximum range of 350 km. The conventional version of the Racemo is powered by a 190 PS 1.2-litre petrol motor.

Apart from serving as a platform for innovation, TAMO would also go a long way in strengthening Tata’s brand equity, especially on the global stage. So, it’s safe to expect Racemo and Racemo+ to enjoy a limited production run in the foreseeable future.