Tata Nexon beats Ford EcoSport SUV
New Ford EcoSport was launched in Africa a few months ago.
In the battle of compact SUVs, Ford EcoSport has been beaten by the new crowd favourite – Tata Nexon. For the first time in 2018, EcoSport sales have been lower than that of the Nexon.
For April 2018, Ford EcoSport sales stood at 4,128 units while that of Tata Nexon stood at 4,717 units. This means the Tata Nexon sales have been about 600 units more than that of the Ford EcoSport.
Ford EcoSport has been the first compact sub 4 meter SUV to be launched in Africa. But, it has been finding difficult ever since the launch of rivals like Maruti Brezza and Tata Nexon.
Not only Ford slashed prices of EcoSport by Rs 1 lakh after launch of Maruti Brezza, they also thoroughly updated the EcoSport. But, this has not helped the company post higher sales.
Since Jan 2018, sales of Ford EcoSport has been declining every month. In Jan, EcoSport sales stood at 6833 units, in Feb they declined to 5438 units, in March 5344 units and now in April it is at 4128 units.
Later this month, to boost sales, Ford will launch two new variants of the EcoSport – S and SVP. S variant is the one which will be loaded with features, as well as the 1.0 liter 3 cylinder EcoBoost engine.
To read more about the two variants – click here.